We helped ArabicHomeschool go from a private learning platform to a fully branded, public-facing eLearning business — complete with a new identity, website, SEO, automations, and marketing system that now drives consistent paying users worldwide.
When ArabicHomeschool first approached Kwayse, they had an excellent product — a comprehensive Arabic learning platform with engaging modules and games — but no brand or public presence.
The platform was used privately by a handful of schools in the U.S., but there was no retail-facing website, brand identity, or marketing system in place. In short, they had a great product but no way to reach parents or sell to the public.
To successfully launch to a retail audience, the company needed everything: a brand, messaging, offer positioning, web presence, automation, marketing, and growth strategy.
We partnered closely with the founders to turn ArabicHomeschool from an internal education platform into a polished, trusted, and scalable e-learning brand.
We started with the fundamentals — defining the brand’s purpose, values, and audience. From there, we designed a complete visual identity system, including logo, colour palette, typography, and voice guidelines that reflected the company’s mission: to make Arabic learning accessible, engaging, and faith-aligned for Muslim families worldwide.
This stage also involved refining the unique value proposition — identifying what made ArabicHomeschool stand out against competitors and crafting clear offers for both retail (B2C) and bulk (B2B) clients, such as schools and community centres.
With the brand foundation in place, we designed and developed a fully optimised website experience tailored to parents and educators.
This included:
A high-converting homepage and landing pages for key offers.
Backend user and admin dashboards designed for clarity and ease of use.
A seamless user onboarding flow, from trial to paid enrolment.
A complete affiliate portal where partners could track commissions and access branded promotional materials.
Every touchpoint — from the first click to the learning dashboard — was designed to deliver trust, usability, and conversion.
We developed a robust set of email automations to nurture and convert users at every stage of the funnel:
Trial-to-paid sequences encouraging upgrades through value-driven messaging.
Retention and engagement automations to keep existing customers active and reduce churn.
Reactivation campaigns for lapsed users.
These workflows turned what was once a manual process into a fully automated conversion system — freeing up the team’s time while increasing customer lifetime value.
Once the platform and brand were live, we implemented an in-depth SEO strategy to attract consistent organic traffic.
This included:
Competitor analysis and keyword mapping.
On-page SEO optimisation and technical improvements.
Regular content creation, including blog posts and educational articles targeting high-value search terms.
Within months, ArabicHomeschool began ranking on page one of Google for keywords such as:
“children’s Arabic learning”
“free online Arabic course”
“Arabic homeschooling curriculum”
“Arabic homeschool”
This organic visibility continues to generate a steady stream of new users every month.
We established ArabicHomeschool’s presence across all major social media platforms — designing launch campaigns, creating branded content, and setting up a content calendar to maintain consistent engagement.
We also partnered with prominent Muslim influencers on YouTube and Instagram to introduce the platform to highly relevant audiences. These collaborations generated significant visibility and drove early sign-ups, helping build credibility quickly.
The transformation was total.
In less than a year, ArabicHomeschool went from an internal educational tool to a fully operational, scalable e-learning business serving customers worldwide.
Key outcomes:
Complete brand identity and positioning developed from scratch.
Fully functional website with integrated backend systems.
Automated conversion, engagement, and retention workflows.
Page-one rankings for multiple competitive SEO keywords.
Rapid growth through influencer partnerships and organic reach.
A consistent flow of paying users and subscribers joining the platform every month.
ArabicHomeschool now operates as a recognised and trusted name in online Islamic education — with a strong foundation for sustainable growth.
We started with strategy before design — building a brand with purpose, not just a website.
We focused on the complete growth system: brand, UX, SEO, email, and social — not isolated tasks.
We leveraged automation and analytics to create scalable systems.
We stayed true to the brand’s Islamic values, ensuring authenticity and trust with the audience.
Whether you’re launching an online course, e-learning product, or educational SaaS platform, we can help you design, build, and scale your brand from the ground up — just like we did for ArabicHomeschool.
No pushy sales — just honest advice and clarity on how to move forward.
