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Table of content
If you’ve come here, it’s probably because you’re looking for a tool to carry out an SEO audit of your website. With so many tools on the market, it’s hard to choose. That’s why we’ve put together a list of the 3 best SEO audit tools that you can easily use to analyse your website’s performance. These tools are suitable for showcase, portfolio, service and ecommerce sites. With this list, you can quickly and easily make your choice and audit your website or ecommerce site without delay. As we remind you, carrying out an SEO audit is an important step in keeping your website in good health and ensuring it performs well or correcting any shortcomings. We’ve selected some reputable, easy-to-use and comprehensive tools for you. So without further ado, let’s take a look at this list.
TL; DR: here is a summary of the best seo audit tools.
| Tool | Best For | Key Advantages | Budget |
|---|---|---|---|
| Kwayse Free SEO Audit Tool | Those looking for a free, quick audit of essential SEO metrics or who need a basic overview before investing in a paid/premium tool or SEO services. | Completely free with immediate access to site health, performance, and social presence analysis. Useful for an introductory SEO check. | Free |
| Ubersuggest Audit Tool | Small to medium-sized businesses or beginners who need a user-friendly and budget-friendly tool. | Includes essential audit features like backlink analysis, keyword insights, and basic technical SEO checks. It’s simple to use, with straightforward, actionable recommendations for beginners. | More affordable, with plans starting at $29/month or a one-time payment for lifetime access. Offers good value, especially for smaller sites or those just starting with SEO. |
| SEMrush Audit Tool | Established eCommerce businesses, SEO professionals, and those needing in-depth analysis and advanced features. | Comprehensive SEO audit covering technical, on-page, and backlink analysis with Core Web Vitals integration. Provides ongoing tracking and highly detailed reports with actionable insights. | Higher cost, with monthly plans starting at $129.95. It’s a significant investment but offers powerful, in-depth features and advanced analytics. |
Kwayse Free SEO Audit Tool
- Best For: Those looking for a free, quick audit of essential SEO metrics or who need a basic overview before investing in a paid/premium tool or SEO services.
- Key Advantages: Completely free with immediate access to site health, performance, and social presence analysis. Useful for an introductory SEO check.
- Budget: Free. It’s a great way to get a quick overview. It gets straight to the point without going into too much technical detail that’s hard to understand.
Ubersuggest
- Best For: Small to medium-sized businesses or beginners who need a user-friendly and budget-friendly tool.
- Key Advantages: Includes essential audit features like backlink analysis, keyword insights, and basic technical SEO checks. It’s simple to use, with straightforward, actionable recommendations for beginners.
- Budget: More affordable, with plans starting at $29/month or a one-time payment for lifetime access. Offers good value, especially for smaller sites or those just starting with SEO.
Semrush
- Best For: Established eCommerce businesses, SEO professionals, and those needing in-depth analysis and advanced features.
- Key Advantages: Comprehensive SEO audit covering technical, on-page, and backlink analysis with Core Web Vitals integration. Provides ongoing tracking and highly detailed reports with actionable insights.
- Budget: Higher cost, with monthly plans starting at $129.95. It’s a significant investment but offers powerful, in-depth features and advanced analytics.
Best SEO Audit Tool #1: Semrush audit tool
What the SEMrush Audit Tool Does
The SEMrush Audit Tool performs an in-depth audit of your website, identifying SEO-related issues that could be affecting visibility, traffic, and user experience. Key features include:
- Site Health Analysis: Checks for technical issues such as broken links, slow page speeds, and mobile-friendliness.
- On-Page SEO Audit: Analyses page elements like meta tags, headers, images, and keywords to ensure they’re optimised.
- Link Analysis: Identifies toxic backlinks that could negatively affect your site’s SEO and helps you remove or disavow them.
- Core Web Vitals Monitoring: Assesses important factors like load speed and stability to ensure optimal performance.
- Actionable Recommendations: Provides detailed suggestions to resolve issues and improve your site’s overall SEO health.
How to Use the SEMrush Audit Tool
- Set Up a Project: In your SEMrush dashboard, create a new project for your website and select the Site Audit option.
- Configure the Audit: Choose settings like the crawl limit, number of pages, and subdomain inclusion to customise the audit.
- Run the Audit: Start the audit and allow SEMrush to analyse your website. This may take a few minutes depending on the site size.
- Review Results: The tool will provide a site health score along with categorised issues, such as errors, warnings, and notices. Each issue includes a description and recommended action.
- Fix Issues: Use SEMrush’s recommendations to address technical and on-page SEO problems. Many fixes (like updating meta tags, optimising images, or redirecting broken links) can be done within your site’s CMS or with the help of a developer.
- Monitor Improvements: After implementing changes, rerun the audit periodically to check on improvements and maintain SEO health.
SEMrush Pricing Plans for the Site Audit Tool
SEMrush offers several pricing tiers, each with access to the Site Audit Tool. Here’s an overview:
- Pro Plan: $139.95 per month
- Suitable for freelancers, startups, and small websites.
- Includes 5 projects, 100,000 pages per month crawl limit, and basic access to SEMrush tools.
- Guru Plan: $249.95 per month
- Ideal for growing eCommerce sites or small agencies.
- Includes 15 projects, 300,000 pages per month crawl limit, and advanced tools, like content marketing capabilities.
- Enterprise Plan: $5000 per month
- Best for large eCommerce stores and agencies.
- Includes 50 projects, AI SEO automation, and advanced reporting features
Best SEO Audit Tool #2: Ubersuggest audit tool
What the Ubersuggest Audit Tool Does
Easier to use and more affordable, the Ubersuggest Audit Tool offers a comprehensive analysis of your website, helping identify areas for SEO improvement. Key features include:
- Site Health Check: Assesses your website’s SEO health by checking for issues like slow-loading pages, security concerns, and mobile-friendliness.
- SEO Analysis: Evaluates key on-page elements like meta tags, header tags, and alt text to ensure they’re optimised for search engines.
- Backlink Review: Analyses your backlink profile, highlighting high-quality links and identifying potentially harmful backlinks.
- Keyword Opportunities: Shows keyword ranking positions and highlights opportunities to improve targeting and reach.
- Competitor Comparison: Provides insights into competitor performance, helping you understand where you stand in your niche.
How to Use the Ubersuggest Audit Tool
- Set up your account: Go to Ubersuggest, set up your account and select “Site Audit” to start the analysis.
- Run the Audit: Click to begin the audit, and Ubersuggest will quickly analyse your site and display a summary report.
- Review Key Metrics: The tool provides a site health score along with specific metrics such as organic keywords, top SEO issues, and mobile-friendliness.
- Follow Recommendations: Ubersuggest’s report categorises issues by priority (Critical, Warnings, and Recommendations). For each issue, you’ll receive actionable advice on how to fix it, such as optimising images, improving meta descriptions, or fixing broken links.
- Monitor Ongoing Improvements: Periodically re-run the audit to track progress and address any new issues that arise as your site evolves.
Ubersuggest Pricing Plans for the Site Audit Tool
Ubersuggest offers both monthly and lifetime pricing options, making it an affordable option for smaller businesses and individuals:
- Individual Plan: $12 per month or $120 for lifetime access
- Ideal for freelancers or small eCommerce sites.
- Allows up to 1 website and 125 daily tracked keywords.
- Business Plan: $20 per month or $200 for lifetime access
- Suitable for growing eCommerce businesses and small agencies.
- Includes up to 7 websites, 150 daily tracked keywords, and enhanced data.
- Enterprise/Agency Plan: $40 per month or $400 for lifetime access
- Designed for larger sites or agencies with multiple clients.
- Allows up to 15 websites, 300 daily tracked keywords, and full access to all tools.
Best SEO Audit Tool #3: Kwayse’s Free SEO audit tool
What Kwayse’s Free SEO Audit Tool Does
The Kwayse Free SEO Audit Tool provides a quick, detailed report on key SEO aspects like on-page optimization, site usability, performance, link profile, and social media impact. This free tool assigns a site health score (0-100) and gives actionable recommendations to improve your site’s visibility, speed, and user experience. Results are available instantly and via email for easy reference. Here are the key features:
- On-Page SEO Analysis: Evaluates meta tags, headings, and keyword usage to ensure on-page elements are optimised.
- Site Usability Check: Assesses mobile-friendliness, navigation, and user experience.
- Performance Analysis: Measures load speed and overall site performance for user experience and SEO impact.
- Link Profile Review: Analyses your backlink profile to identify quality and potential issues.
- Social Media Presence: Examines social signals to determine how well your brand is integrated across social platforms.
How to Use It
Simply enter your website URL, start the audit, and review the detailed report for recommended fixes.
Pricing
The Kwayse SEO Audit Tool is entirely free, with no additional pricing tiers.
Which SEO Audit Tools should you choose ?
Choosing the best SEO audit tool will depend on your objectives, needs and, of course, your budget. Here’s a quick summary to help you make your choice:
1.Kwayse Free SEO Audit Tool
- Best For: Those looking for a free, quick audit of essential SEO metrics or who need a basic overview before investing in a paid/premium tool or SEO services.
- Key Advantages: Completely free with immediate access to site health, performance, and social presence analysis. Useful for an introductory SEO check.
- Budget: Free. It’s a great way to get a quick overview. It gets straight to the point without going into too much technical detail that’s hard to understand.
2. Ubersuggest Audit Tool
- Best For: Small to medium-sized businesses or beginners who need a user-friendly and budget-friendly tool.
- Key Advantages: Includes essential audit features like backlink analysis, keyword insights, and basic technical SEO checks. It’s simple to use, with straightforward, actionable recommendations for beginners.
- Budget: More affordable, with plans starting at $29/month or a one-time payment for lifetime access. Offers good value, especially for smaller sites or those just starting with SEO.
3. SEMrush Audit Tool
- Best For: Established eCommerce businesses, SEO professionals, and those needing in-depth analysis and advanced features.
- Key Advantages: Comprehensive SEO audit covering technical, on-page, and backlink analysis with Core Web Vitals integration. Provides ongoing tracking and highly detailed reports with actionable insights.
- Budget: Higher cost, with monthly plans starting at $129.95. It’s a significant investment but offers powerful, in-depth features and advanced analytics.
