Kwayse helps cleaning companies across the UK get more clients through better websites, SEO and Google Ads. We have done it before and we can do it for you.
We will review your current website and online presence before we speak at no cost.
JR Group is a commercial cleaning company that came to Kwayse with a strong service, a professional operation and almost no meaningful online presence. Most of their new business came through referrals. Their website was not ranking for the terms their ideal clients were searching and the site itself was not converting the visitors it did receive into enquiries.
We rebuilt their website around the decision-making process of their ideal client. We built their SEO around the commercial cleaning terms those clients were searching. Within the first few months, JR Group had generated around £50,000 in new revenue. Within 12 months that figure had passed £250,000+.
That is what good cleaning company marketing looks like.
Most cleaning companies are built on word of mouth and referrals. That is a good foundation. But it is not a growth strategy.
The cleaning industry has a specific marketing problem that most agencies do not understand. Cleaning companies serve a wide range of potential clients: domestic customers, commercial businesses, facilities managers, property managers and letting agents etc. each of whom searches differently and responds to different messages. Generic marketing that does not speak to these specific audiences does not work.
Growth dependent on others rather than a scalable lead source you control
Visitors arrive but do not become enquiries or quote requests
Previous agency work produced reports but not new cleaning contracts
We design and build cleaning company websites specifically around conversion goals that matter most: phone calls, enquiry form submissions and quote requests. Built to turn visitors into clients.
We build SEO strategies for cleaning companies around the specific search terms commercial clients, facilities managers and domestic customers use when looking for cleaning services.
When a facilities manager or property manager searches for a cleaning company in their area, your business needs to appear prominently. We build the local visibility that makes that happen consistently.
Google Ads puts your cleaning business in front of people actively searching for cleaning services right now. We build and manage campaigns around search intent, conversion tracking and real ROI.
Consistent, sustained effort across website improvements, SEO, content and paid advertising keeps your online presence building momentum and your pipeline growing month after month.
We work with cleaning companies of all types across the UK.
Domestic cleaning companies targeting homeowners and letting agents looking for regular cleaning services.
Commercial cleaning companies targeting businesses, offices, facilities managers and property managers looking for contract cleaning.
End of tenancy cleaning companies targeting landlords, letting agents and tenants requiring one-off deep cleans.
Industrial and specialist cleaning companies targeting businesses requiring specialist cleaning beyond standard commercial contracts.
Window cleaning companies targeting both domestic and commercial clients searching for regular and one-off window cleaning services.
We are not a generic marketing agency that happens to have taken on a couple of cleaning company clients. We have a specific track record of generating significant, measurable revenue for cleaning businesses through better websites, SEO and Google Ads.
We understand the cleaning industry and know how cleaning company clients search and make decisions.
We have proof that our cleaning company marketing generates real clients. £250,000+ in 12 months for a single cleaning company client.
We are honest about timelines and do not oversell. You will know exactly what to expect and when before any work begins.
We measure our performance by your revenue growth, not by our own activity metrics.
It depends on whether you are focused on domestic or commercial clients and whether you want faster results or longer-term growth. For most cleaning companies a combination of a well-built website, local SEO and Google Ads delivers the best overall return. We will advise on the right combination for your specific situation.
A domestic cleaning company targeting a single town requires a different budget to a commercial cleaning company targeting contracts across multiple regions. We will give you a clear and honest picture of what is required and what return you can realistically expect after reviewing your situation.
Most cleaning companies start seeing meaningful ranking improvements and enquiry growth within three to six months of a well-executed SEO strategy. Google Ads can generate enquiries within days of launching. We will give you a realistic timeline based on your market and your current position.
Not necessarily. We will review your current website and tell you honestly whether it needs to be rebuilt or whether conversion and SEO improvements to what you already have would be sufficient. We only recommend a full rebuild when it is genuinely the most effective solution.
Yes. For local cleaning company searches, the Google map pack is often where the most valuable enquiries come from. We optimise your Google Business Profile, build local citations and develop the content and authority needed to appear prominently in map results for the areas your business serves.
Book a free discovery call and we will review your current website and online presence before we speak. You will get a clear picture of what your cleaning company marketing could be delivering and what it would take to get there, with no obligation.
No pressure. No jargon. An honest conversation about marketing for your cleaning company.
