About Kwayse Muslim Marketing Agency

The #1 growth partner for ambitious Muslim brands.

Kwayse is a marketing agency built around one thing: helping Muslim brands sell to Muslim customers. Websites that convert, search that finds you, and campaigns measured in revenue. We work across the UK, Europe, the Gulf and North America, in English, French and Arabic.

150+

Muslim businesses supported worldwide

#1

Ranked clients in modest fashion, halal food, Islamic retail, & more

5.0★

Average client rating

7+

years in business. Est. 2019

Our Mission

Muslim brands should never have to choose between growing and staying true to who they are.

We exist to give them marketing as good as anything available to a mainstream brand, built by people who already understand their customer.

So they can compete on equal terms, and win on their own.

Kwayse muslim digital marketing agency - founder - Abdurahman Ecommerce Founder image 01

Our Founder

We were the client before we were the agency.

Before Kwayse, I built and ran an ecommerce brand selling to Muslim customers. It was not a side project. It was what supported my family through hijrah from London to Egypt, where we have now been for over twelve years.

That business is where the expertise came from. I went out to the marketplace to source my own fabrics, managed production, carried the stock and funded the marketing. I learned search and conversion because every wasted click was my own money.

I rebuilt the store until I understood exactly what got it ranking at the top of Google, and which decisions turned visitors into customers across more than fourteen countries.

Other brand owners started asking me to do the same for them. After enough of those worked, I founded Kwayse in October 2019 to give Muslim brands access to world-class marketing that stays in line with their values.

– Abdurahman King, Founder of Kwayse

Why Kwayse Exists

Muslim brands deserve better than generic marketing.

Across more than 150 businesses, one pattern became impossible to ignore. The clients who came to us, stayed with us and grew fastest were Muslim brands selling to Muslim customers. They had sought us out deliberately, because they wanted an Muslim marketing agency that would understand their market without it having to be explained. That understanding is not a nice-to-have. 

Ramadan and Eid are the two biggest trading periods of the year and they move eleven days earlier annually. Modest fashion converts on sizing, coverage and photography that generic ecommerce advice ignores. Customers search in transliterated Arabic with several spellings for the same product. Halal and sourcing signals belong on the product page, not buried in a policy link.

Generic agencies spend weeks or months learning your market. We start already knowing it.

So we built the agency around it. Kwayse works with Muslim brands, and with brands selling to Muslim customers, across ecommerce, education, publishing and charity. That focus is what makes the work sharper and the results faster.

How We Work

Our Values.

These are the standards we run our agency by and the values we strive to uphold.

01

Ihsan

To do the work as well as it can be done, whether or not anyone would notice the difference. It is the standard we were taught and it is the one we build to.

02

Integrity

Doing the right thing when nobody is watching, and when it pays less. We would rather lose a project than take money for work we do not believe will return it.

03

Clear communication

No jargon, no acronyms, no reports designed to look impressive rather than be understood. Everything explained plainly, in English, French or Arabic.

04

Honest recommendations

We tell you what you actually need, not what pays us most. Plenty of brands who ask for a rebuild need a conversion overhaul instead, and we will say so.

05

An open door

You speak directly to the people working on your project. No account managers, no layers, no being passed to someone junior once the contract is signed.

06

Founder-led

Abdurahman remains involved in client work and reviews the output on every project. The person whose name is on the company is still accountable for what leaves it.

The Team

A specialist for every part of the job.

Kwayse brings together strategy, search, paid media, design, engineering, content and creative. Our team spans the UK, Europe, North Africa and South Asia, and we deliver work in English, French and Arabic.

Strategy and client leadership

Abdurahman King

Founder. Strategy, conversion and senior client work. Built and ran a Muslim ecommerce brand before founding Kwayse in 2019.

Search and paid media

SEO and Google Ads team

Led by our Head of SEO and Paid. Technical SEO, content strategy, Google Shopping and paid social across English, French and Arabic language markets.

Design and build

Web team

UK based designers and developers building Shopify and WordPress stores, conversion overhauls and landing pages.

Engineering

Software team

A dedicated engineering team delivering custom platforms, applications and integrations for institutes, marketplaces and larger clients.

Content and digital PR

Writers and outreach

Copywriters and outreach specialists producing the content and earning the links that make organic growth compound.

Creative

Design and social

Creative and social design for campaigns, seasonal trading and paid media across every channel we run.

Where We Work

One market, four regions.

The Muslim consumer market is not confined to one country, and neither are we. We work with brands wherever they are selling, and we build and campaign in English, French and Arabic.

United Kingdom

Our home market

A UK registered company with clients across modest fashion, halal food, Islamic retail, education and charity.

Europe

France and beyond

French language campaigns run by a native speaker, serving one of the largest Muslim consumer markets in Europe.

Gulf and Middle East

Saudi Arabia, UAE, Qatar and Kuwait

Bilingual English and Arabic websites and campaigns for brands and organisations across the Gulf.

North America

United States and Canada

Growing Muslim consumer markets with strong ecommerce adoption and comparatively little specialist competition.

Languages

English, French and Arabic

Websites, product content, search campaigns and paid media delivered natively rather than translated after the fact.

Time zones

Built to work across them

Our team already spans four regions, so working across time zones is how we operate rather than something we accommodate.

The Meaning behind the name

The Arabic word for Good.

The name kwayse is inspired by the Arabic word “كويس”, meaning “good”.

It reflects the standard we aim to bring to every project: good thinking, clear communication, careful execution and commercially useful outcomes.

Good work. Good communication. Good results.

Book a Call

Let's talk about your business.

Book a 15 minute call. We’ll discuss your business, what’s working and what’s not, and tell you honestly if we can help you or not.