Kwayse is a marketing agency built around one thing: helping Muslim brands sell to Muslim customers. Websites that convert, search that finds you, and campaigns measured in revenue. We work across the UK, Europe, the Gulf and North America, in English, French and Arabic.
Muslim businesses supported worldwide
Ranked clients in modest fashion, halal food, Islamic retail, & more
Average client rating
years in business. Est. 2019
We exist to give them marketing as good as anything available to a mainstream brand, built by people who already understand their customer.
So they can compete on equal terms, and win on their own.
Before Kwayse, I built and ran an ecommerce brand selling to Muslim customers. It was not a side project. It was what supported my family through hijrah from London to Egypt, where we have now been for over twelve years.
That business is where the expertise came from. I went out to the marketplace to source my own fabrics, managed production, carried the stock and funded the marketing. I learned search and conversion because every wasted click was my own money.
I rebuilt the store until I understood exactly what got it ranking at the top of Google, and which decisions turned visitors into customers across more than fourteen countries.
Other brand owners started asking me to do the same for them. After enough of those worked, I founded Kwayse in October 2019 to give Muslim brands access to world-class marketing that stays in line with their values.
– Abdurahman King, Founder of Kwayse
Across more than 150 businesses, one pattern became impossible to ignore. The clients who came to us, stayed with us and grew fastest were Muslim brands selling to Muslim customers. They had sought us out deliberately, because they wanted an Muslim marketing agency that would understand their market without it having to be explained. That understanding is not a nice-to-have.
Ramadan and Eid are the two biggest trading periods of the year and they move eleven days earlier annually. Modest fashion converts on sizing, coverage and photography that generic ecommerce advice ignores. Customers search in transliterated Arabic with several spellings for the same product. Halal and sourcing signals belong on the product page, not buried in a policy link.
So we built the agency around it. Kwayse works with Muslim brands, and with brands selling to Muslim customers, across ecommerce, education, publishing and charity. That focus is what makes the work sharper and the results faster.
The Muslim consumer market is not confined to one country, and neither are we. We work with brands wherever they are selling, and we build and campaign in English, French and Arabic.
The name kwayse is inspired by the Arabic word “كويس”, meaning “good”.
It reflects the standard we aim to bring to every project: good thinking, clear communication, careful execution and commercially useful outcomes.
Good work. Good communication. Good results.
Book a 15 minute call. We’ll discuss your business, what’s working and what’s not, and tell you honestly if we can help you or not.