Great, efficient agency. Always respond quickly and and have definitely seen an increase in sales. Switched from a previous agency who wasn’t very good or proactive. Highly recommend
Read on GoogleThe Muslim marketing agency
We'll introduce you to two billion Muslim consumers. In English and Arabic.
Seven years. 150+ brands. London and Cairo.
Kwayse is a Muslim marketing agency specialising in websites, search and paid media for brands, charities and institutes selling to Muslim customers.
Book a 15 minute call What we do
- Muslim owned and Muslim led
- Est. 2019
- 150+ clients worldwide
- London and Cairo
- abaya
- abayah
- abaaya
- abayas
- عباية
What that knowledge is worth.
Knowing how your customer spells the thing they are buying is one piece of it. These are what it adds up to on a client account.
Client results Verified
+103%
Increase in online sales
Modesque, first 30 days
2,000%+
Return on ad spend, Google Shopping
MyJilbabi Store, after switching agency
2×
Website traffic
Al-Aniq, first 60 days
The problem a Muslim marketing agency fixes
Generic agencies learn your market. We start already knowing it.
Whether you are a brand, a charity or a business entering this market for the first time, the same four things go wrong.
- 01
An audience that does not convert
Thirty thousand followers and a fraction of the sales that should come with it. Orders still arriving through DMs, because the site does not close.
- 02
Ramadan planned too late
Your biggest trading and giving period of the year, moving eleven days earlier annually, and most organisations start preparing a month before it begins. We start twelve weeks out.
- 03
Budget that stops working
Cost per acquisition climbing every month, with targeting that is fine. For charities it is worse: an Ad Grant account approved years ago, quietly spending a few hundred dollars of a ten thousand dollar allowance.
- 04
Campaigns that miss culturally
A brand enters this market with creative that tested well elsewhere, and gets it wrong in public. The cost is not the media spend. It is the trust.
Why Muslim brands choose Kwayse
What a Muslim marketing agency understands about your customer.
We have spent more than seven years working almost entirely within the Muslim market, and built a brand of our own before that.
Ramadan and Eid are your Black Friday
They move eleven days earlier every year, so the plan has to be rebuilt annually. We start twelve weeks out, not four.
Modest fashion converts differently
Sizing, length, coverage and photography all change how a product page has to be built.
Halal trust signals matter as much as reviews
Certification, sourcing and transparency belong above the fold, not buried on a policy page.
Your customers search in transliteration
Abaya, jilbab, thobe, attar, khimar. Each spelled several ways. Generic keyword research misses most of it.
Community trust does what reviews do elsewhere
Word of mouth carries more weight here. The site has to reflect that rather than fight it.
Your calendar is not the retail calendar
Ramadan, Eid twice, Hajj season, Muharram, back to madrasah. Planning against Black Friday and Christmas misses most of your year.
Muslim marketing results
Real marketing results for Muslim businesses.
We have ranked clients first on Google and doubled revenue for brands across modest fashion, halal food and Islamic retail. Three examples.
+103%
Increase in online sales within the first 30 days, after rebuilding the product pages and checkout.
Read the case study
2,000%+
Return on ad spend on Google Shopping, after moving to us from another agency.
Read the case study
+2x
Ecommerce website traffic doubled within 60 days through technical, on-page, off-page and ecommerce SEO work.
Read the case studyRated Excellent by 150+ Muslim businesses worldwide.
To see more of our client results, read our case studies.
Muslim marketing services
Everything built to bring you more customers, donors or enquiries.
Muslim web design
Web design and development
Websites and Shopify stores built to sell, not just to look good.
Muslim web designMuslim SEO agency
SEO
Get found by Muslim customers searching in English, French, Arabic and transliterated Arabic.
Muslim SEO agencyMuslim Google Ads agency
Google Ads and paid media
Shopping, search and paid social, managed to drive return on ad spend rather than clicks.
Muslim Google Ads agencyMuslim Shopify agency
Conversion optimisation
We fix the product pages and checkout that are losing sales from the traffic you already have.
Muslim Shopify agencyIslamic charity marketing
Google Ad Grant management
Application, build and ongoing management of the $10,000 monthly search grant for registered charities.
Islamic charity marketingMuslim social media marketing
Social media management
Strategy, design, scheduling and posting across Instagram, Facebook and TikTok. Content built for a Muslim audience, produced in English, French or Arabic.
Muslim social media marketingMuslim app development
Platform and app development
Custom platforms and applications for Islamic institutes, academies, marketplaces and charities. Working software in as little as two to four weeks, fixed scope and fixed price.
Muslim app developmentMuslim market research
Market entry and advisory
Research, cultural audit and campaign strategy for brands reaching Muslim consumers for the first time.
Arabic marketing agency
Arabic and Gulf campaigns
Bilingual websites and campaigns for brands and organisations across Saudi Arabia, the UAE, Qatar and Kuwait.
Four kinds of client. One market.
Who we work with as a Muslim marketing agency.
The Muslim consumer market is not a niche. It is two billion people across four continents, with its own calendar, its own search behaviour and its own trust signals. We work with the organisations selling into it.
Ecommerce brands
Modest fashion, halal food, fragrance, homeware, Islamic books and publishing. Stores built and optimised to convert the audience you already have, with catalogue depth and on-site search handled properly.
- Conversion and store builds
- SEO and paid ads campaigns
- Ramadan and Eid campaigns
Institutes and platforms
Islamic academies, course platforms, online schools and subscription products. Enrolment is only half the job. We build for the retention and lifetime value that decide whether the model works.
- Enrolment funnels and landing pages
- Custom platforms and applications
- Retention, renewals and lifetime value
Charities and nonprofits
Donation funnels, seasonal appeals and Google Ad Grant management. The average Ad Grant account spends a fraction of its $10,000 monthly allowance. We build accounts that use it.
- Google Ad Grant management
- Ramadan and Qurbani appeals
- Donation page conversion
Brands entering the Muslim market
You do not have to be Muslim owned. If you are selling to Muslim customers in the West or the Gulf, the market expertise is what you are buying.
- Market entry and audience research
- Cultural and creative audit
- Ramadan and product line campaign strategy
Our founder
I did not study this market. I moved into it.
I built a career in corporate London before I became Muslim. Not long after, I moved my family to Egypt, where we have now been for more than twelve years, and I learned Arabic properly rather than the tourist version.
Along the way I built and ran a modest fashion ecommerce brand selling into fourteen countries. I sourced the fabric, carried the stock and funded the ad spend myself, which is how I learned search and conversion. Every wasted click was my own money.
Other brand owners started asking me to do the same for them. I founded Kwayse in 2019, and since then we have worked with more than 150 businesses across the UK, Europe, the Gulf, North America and Africa.
So when a brand asks us how to reach Muslim consumers, we are not reporting back from research. We are describing where we live.
Abdurahman, Founder of Kwayse
Muslim business client reviews
What our clients say.
We recently used Kwayse to develop our new website prior to our Ramadan launch. I genuinely couldn’t recommend these guys enough, they were very attentive and open to answering and exploring all options, suggestions and questions that we had. Our website was very well received by our customer base and was a major contributor to our launch success.
Read on Google
I have used Abdul for some time now he is the best, if you are looking to do any social media or a new website I would highly recommend using Kwayse they are professional and you will be amazed with the final results.
Read on Google
The team at Kwayse were very helpful with analysing my website. They provided me with guidance and directions on optimising the performance of my website. Would highly recommend them.
Read on Google
Kwayse has done a great job in bringing my website to life with their sleek and modern web design. A professional team who are highly knowledgeable in the web design field. They have exceeded my expectations in delivering a beautiful website!
Read on Google
The team at Kwayse have been advising me on various techniques to improve my digital presence They have offered valuable insights on how I can improve my on page SEO and as I do web design myself. Their consultation services really helped me improve in my craft.
Read on Google
Great company and people, helped me with my website and offered valuable insights on ways I can improve my digital presence.
Read on Google
Thank you for the beautiful web. You are wonderful. I advise you to deal with them. You deserve five stars
Read on GoogleCommon Muslim marketing questions
Before you get in touch.
What does a Muslim marketing agency actually do differently?
The difference between a generalist agency and a specialist is knowing the audience without being told. We know that Ramadan and Eid move eleven days earlier each year and need planning twelve weeks out. Modest fashion sizing and photography change how a product page converts. Customers search in transliterated Arabic with several spellings per word. That knowledge is what sets a specialist apart.
Do you only work with Muslim owned businesses?
No. Most of our clients are Muslim owned, and we also work with mainstream brands selling to Muslim customers. You do not have to be Muslim owned. You do have to be selling to Muslim customers, because the market expertise is what you are buying.
How much does it cost?
It depends entirely on scope, market and languages. Book a 15 minute call and we will give you a real figure based on your exact project.
Where are you based?
Kwayse is a UK registered company with a global team spanning the UK, Egypt, Morocco, Pakistan and beyond, and we work with clients across the UK, Europe, the Middle East, Africa, Australia, the US and Canada.
Do you work in Arabic?
Yes, natively rather than translated. Websites, product content, search campaigns and paid media in Arabic, French and English. Our founder speaks Arabic fluently and has lived in the Arab world for over twelve years.
Can I see some examples of your work?
Yes. Our case studies page has client results across ecommerce, education and charity.
Book a Muslim marketing call
Let us talk about your organisation.
Book a 15 minute call. We will discuss what is working and what is not, and tell you honestly whether we can help.