reported ROAS
time to results
sector
MyJilbabi Store
Islamic Fashion
Google Ads Management
MyJilbabi Store is an Islamic fashion ecommerce brand with a well-defined audience. They were running Google Ads but not seeing returns that justified continued investment.
Keywords were too broad. Ad copy wasn’t speaking directly to the MyJilbabi customer. And without proper conversion tracking, it was difficult to know which campaigns were producing real sales and which were burning budget on clicks that went nowhere.
The opportunity was significant. The campaigns just needed to be rebuilt properly.
We identified structural issues causing budget waste. Broad match keywords, poor ad group organisation and ads misaligned with specific product categories and audience intent.
We rebuilt the keyword strategy around high-intent searches specific to the MyJilbabi product range and used negative keywords aggressively to eliminate irrelevant traffic.
We rewrote ad copy to speak directly to the MyJilbabi customer. Addressing the specific product range, key purchase motivations and trust signals most relevant to the audience.
We implemented proper conversion tracking so every sale was attributed back to the campaign, ad group and keyword that produced it, making optimisation data-driven.
Rebuilt campaigns, tighter keyword targeting and proper conversion tracking transformed Google Ads from a cost centre into a profitable, scalable growth channel.
return on ad spend
Most underperforming Google Ads campaigns fail because of poor structure. Fixing the structure fixes the performance.
Eliminating irrelevant searches was as significant a contributor to improved ROAS as finding the right ones.
Implementing proper conversion tracking gave us the data needed to make every subsequent optimisation decision evidence-based rather than guesswork.
Book a free strategy call and we’ll audit your Google Ads account or review your market if you’re starting fresh. No obligation.
