● For UK commercial cleaning contractors

Your competitor is winning the contracts you are quoting for.

Procurement leads shortlist three contractors and check every one of them online before they call. If your website does not signal the scale of contract you handle, you are removed from the list before anyone speaks to you.

We build the website and run the search campaigns that put commercial cleaning contractors on that shortlist.

Contracts won by cleaning contractors we work with.

Figures published with client permission

ClientValueTimeframe

JR Cleaning & RemovalsSheffield

£250,000+per year, new business

Generating this within twelve months of working with Kwayse.

KlenseLondon

£120,000+per year, single contract

Secured within the first few months of working with Kwayse.

JR Cleaning & RemovalsSheffield

£50,000single contract

Won within three months on our entry level package, covering their investment several times over.

“They have landed us major contracts with some well-known clients in the UK based on the marketing and SEO that they have done for the website. We are very pleased because they have turned over a lot of money for our business over the years.”
JR Cleaning & Removals, Sheffield

● The problem

Cleaning is won on trust, and your website is where trust is decided.

Most commercial cleaning websites were built to look presentable. They were not built to convert a facilities manager who is comparing you against two other contractors on a Tuesday afternoon.

Contract signalling

Nothing tells them what size you handle.

A procurement lead managing twelve sites cannot tell whether you are set up for their portfolio or whether you clean small offices. They self select out, and you never learn they visited.

Enquiry path

The form asks for too much.

Long forms, no phone number on mobile, no clear next step. Commercial buyers are gathering quotes under time pressure. Every extra field loses a percentage of them.

Proof

There is nothing to verify you with.

No named sectors, no accreditations, no contract case studies. Cleaning carries a compliance dimension. Buyers are checking whether you are safe to put in front of their board.

Visibility

You are absent where the search happens.

Your competitor ranks above you, or runs paid ads on the terms your buyers use, and captures enquiries that would have been equally happy with you.

● What we build

A website built for contract enquiries, and the campaigns to feed it.

Website rebuild

We restructure the site around how commercial buyers actually decide. Contract scale made explicit, sectors served, accreditations visible, and an enquiry path short enough that busy people finish it.

Search visibility

Service and location pages across your catchment, so you appear for the terms buyers use in every town you cover, not only the one you are based in.

Paid search

Google Ads targeted at contract intent rather than domestic cleaning searches, with the wasted spend stripped out.

Tracking and reporting

Proper measurement of enquiries and cost per enquiry, so you know which contracts came from where and what they cost to win.

● How it Works

Three stages, in order.

STAGE 01

Website review

We assess your site the way a procurement lead would, benchmark you against the contractors ranking above you, and show you exactly what is costing you enquiries. No charge.

STAGE 02

Build phase, first thirty days

We rebuild the enquiry path, add contract signalling and proof, and install tracking so performance is visible from day one.

STAGE 03

Ongoing growth

Location and service pages, paid search on contract intent terms, continuous improvement, and monthly reporting on enquiries generated.

● Investment

What this costs relative to what it wins.

Engagements begin with a build phase, followed by a monthly retainer for ongoing growth work. Exact investment depends on the size of your catchment and the state of your current site.

For context, a single commercial contract worth £50,000 per year covers a full year of work with us several times over. That is the calculation our clients make.

● Fit

This works best for contractors with something to build on.

A good fit

Not a fit

Find out what your website is costing you.

Send us your website and we will come back with a review of what is losing you contract enquiries, benchmarked against the contractors currently ranking above you. There is no charge and no obligation.