Kwayse fixes the product pages and checkout losing the visitors you already have. Same audience, same ad spend, more orders.
Plenty of sessions, plenty of product views, very few added to basket. Something on that page is failing to answer a question.
Customer added the item. Then the delivery cost appeared, or the returns policy was unclear, or checkout asked for an account. Gone.
In modest fashion, for example, most returns come from length, fit and coverage. That is a product page problem long before it is a logistics problem.
Conversion work is only as good as your understanding of the person doing the converting. That is where most agencies are guessing.
Length, drape and how a piece sits are what your customer is trying to work out. A generic size chart answers none of it, and it is why so much of this category comes back.
How a garment is shown, styled and worn is doing the job of a fitting room. Get it wrong and no amount of copy recovers the sale.
Certification, ingredients and provenance are trust decisions, not policy details. Buried in a footer link they may as well not exist.
Eid gifting has a hard deadline. Cut-off dates and delivery windows shown plainly convert better than any discount banner.
We often run the SEO and ads on the same store. If the traffic arrives and does not convert, that is our problem too, which makes this work better as we are invested from multiple angles.
Your biggest week of the year is not Black Friday, and it moves annually. Speed and checkout have to survive a peak most stores never plan for.
Same visitors, same products, same ad spend. One percentage point on the conversion rate is over £8,000 a month, and it repeats every month afterwards. This is why we look at the store before we ever talk about buying more traffic.
We’ve helped over 150 businesses, from halal food brands and modest fashion companies to educational platforms and service-based businesses, increase their visibility and conversions with Google Ads.
Modesque had a real audience and a good product. Sales were still coming through DMs because the store was not closing them. We reworked the product pages and checkout around what a first-time buyer actually needs to decide, and sales more than doubled inside the first month. No extra ad spend, no new traffic.
What appears first, what needs scrolling for, and whether the buying decision can be made without hunting for information.
The single biggest driver of both abandoned baskets and returns in modest fashion. Usually the fastest win available.
Whether the photography answers the questions a customer has, including how a piece falls and what it looks like worn.
Reviews, certification, sourcing, delivery and returns, positioned where the decision is actually being made.
Steps, forced account creation, payment options, and where delivery cost first appears. Every one of these loses orders.
Your customer arrives from Instagram on a phone. If it is awkward on mobile, nothing else on this list matters.
Apps, images and theme bloat. Slow stores lose customers before they have seen a single product.
Bundles, delivery thresholds and post-purchase offers. Often the difference between paid advertising working and not working at all.
Clear upfront starting prices for our Muslim Conversion Optimisation services. Exact scope changes the figure so please Book a 15 Minute Call for an exact quotation.
One week. Everything on the list above, reviewed against your analytics, with a prioritised plan of what to fix and in what order. Credited in full against the overhaul if you go ahead within 30 days.
Your existing store, rebuilt where it matters. Product pages, checkout, mobile, trust signals and speed. Three to four weeks. 50% deposit.
Continuous testing and improvement alongside SEO and paid campaigns. Conversion work is not a one-off if the store keeps changing.
It varies by category and traffic source, so anyone quoting a universal number is guessing. What matters is your rate compared with your own baseline. We look at where you are now and what is realistically reachable for your store.
Usually not. Most Shopify stores have a perfectly good theme and the problem is product pages, trust signals and checkout. A conversion overhaul costs less and works faster. We will tell you honestly if a rebuild is genuinely the right answer.
Conversion changes show up faster than SEO. Three to four weeks to implement, then a meaningful read within a few weeks of traffic depending on volume.
Often, yes. Most modest fashion returns come from length, fit and coverage being unclear before purchase. Better guidance on the product page reduces returns and increases conversion at the same time.
Yes. Most of the brands we work with are on Shopify, but we do the same work on WooCommerce and custom stores.
Fix the store. Paid traffic landing on a page that does not convert is the most expensive mistake in ecommerce, and every pound of ad spend makes the leak bigger.
Once the store converts, bring more of the right people to it.
For store genuinely past fixing, a full build rather than an overhaul.
Paid traffic is worth far more once the product pages are doing their job.
Book a 15 minute call. We’ll discuss your website conversions and tell you honestly if we can help you or not.
