Google is no longer the only place people search. ChatGPT, Perplexity, Google AI Overviews and other AI-powered tools are changing how people find, evaluate and choose businesses. Most companies aren’t visible in any of them yet.
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For twenty years, getting found online meant ranking on Google. That’s still important. But something significant is happening alongside it.
More and more people are now using AI tools to answer questions, research services and find recommendations. Instead of scrolling through ten blue links, they ask ChatGPT which accountant to use, ask Perplexity which agency has the best track record, or rely on Google’s AI Overview to summarise the best options before they ever click a result.
These AI tools don’t just show websites. They make recommendations. The businesses that appear in those recommendations will win new clients. The ones that don’t will become invisible, even if their traditional SEO is strong.
AI SEO requires a different approach to traditional SEO. Most agencies aren’t doing it yet. We are.
We assess your current visibility across ChatGPT, Perplexity, Google AI Overviews, Bing Copilot and others. Identifying gaps and where competitors are showing up instead.
We optimise existing content and create new content specifically designed to be surfaced and cited by AI systems.
We strengthen the signals across the web that AI systems use to recognise your business as a credible, relevant authority.
Technical markup that helps AI systems understand exactly what your business does, who it serves and why it’s relevant.
Content structured around the exact questions your customers are asking, so your business becomes the source AI systems turn to for answers.
We monitor how your business is represented across AI platforms and continuously adapt your strategy as the landscape evolves.
AI search is still in its early stages. The businesses building visibility and authority in AI systems now are establishing a position that will compound over time, just like early SEO adopters did a decade ago.
In twelve months the conversation won’t be about whether AI search matters. It will be about which businesses got there first and which ones are scrambling to catch up.
Establish authority before competitors. Compound advantage builds over time.
AI search is growing rapidly. The window for easy wins is still open.
Competitors are entrenched. Significantly harder and costlier to displace them.
You want to stay ahead of how your customers are finding and choosing businesses, not react to it once it’s too late.
Your competitors are already showing up in AI search results and you’re not.
You’re investing in traditional SEO and want to make sure you’re covered as search evolves beyond Google.
You sell a product or service where customers research extensively before deciding. Exactly the kind of purchase AI tools are increasingly influencing.
You understand that the best time to build visibility in a new channel is before everyone else does.
We assess how your business currently appears across major AI platforms and identify the biggest gaps.
A clear plan covering content, authority signals, structured data and the specific platforms most relevant to you.
Technical optimisations, content creation, authority signals and Q&A architecture, all implemented together.
We track your AI visibility, monitor competitor changes and adapt continuously as the landscape evolves.
within 12 months
A commercial cleaning company with poor Google visibility and a website that wasn’t converting. We rebuilt their SEO foundation, optimised their service pages and built local visibility across their target areas.
al-aniq.com
Traditional SEO focuses on ranking in Google’s search results. AI SEO focuses on making sure your business appears favourably when AI tools generate answers and recommendations. Both matter and they work best together.
We optimise across all major AI and LLM platforms including ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, Claude and others. We continuously monitor and adapt as new platforms gain traction.
Yes, though it requires different measurement approaches. We track your visibility across AI platforms, monitor how AI tools reference your business and measure changes in branded search and direct traffic that correlate with improved AI visibility.
Yes. Traditional SEO and AI SEO are complementary, not alternatives. Strong traditional SEO signals help AI systems trust and reference your content. Most of our clients combine them as part of a wider growth strategy.
The opposite. It’s exactly the right time. AI search is early enough that businesses investing now can establish a meaningful advantage. In twelve months the early-mover opportunity will be significantly smaller.
Book a free discovery call and we’ll review your current AI search visibility before we speak. You’ll see exactly where your business appears, where your competitors are showing up and what the biggest opportunities are with no obligation.
