revenue generated
time to results
sector
JR Group
Commercial Cleaning
Website, SEO, Growth
JR Group is a commercial cleaning company with genuine capability and a growing client base built largely through referrals. But their online presence wasn’t doing justice to the quality of the business behind it.
Their website wasn’t ranking for commercial cleaning search terms. Pages weren’t optimised to convert visitors into enquiries. And because most new business came through word of mouth, the company was dependent on a single channel for growth.
They needed a website that could work as a sales asset. Not just a digital brochure.
We built the JR Group website around the decision-making process of their ideal client: facilities managers and operations directors. The new site communicated professionalism and trust from the first page load.
We optimised service pages, built location-specific content and established the technical SEO foundation needed to rank competitively for commercial cleaning terms in their target markets.
We continued working with JR Group beyond launch. Monitoring performance, improving rankings and refining the conversion process as real data came in.
Our cleaning company marketing strategy for JR Group included the combination of a conversion-focused website and targeted SEO turned JR Group’s online presence from a passive brochure into an active lead generation asset.
Not traffic. Not rankings. Sales.
Building a strong online presence gave JR Group a second, scalable lead source alongside their existing referral network.
Getting the conversion foundation right first meant the traffic we built actually produced enquiries rather than bouncing away.
Results grew consistently over time. £50,000 in the first few months became £250,000 within a year as rankings strengthened and the pipeline matured.
Book a free strategy call and we’ll review your current website and Google presence before we speak with no obligation.
