revenue generated
time to results
sector
Klense London
Commercial Cleaning
Brand, Website, SEO, Outreach
London is the most competitive commercial cleaning market in the UK. Established operators with long track records, strong Google presence and existing client relationships dominate the search results and the sales conversations. Breaking into that market as a new entrant with no brand, no website and no proof points is genuinely difficult.
That was the situation Klense London faced when they approached Kwayse. The business had the capability, the team and the ambition to build a serious commercial cleaning operation in London. What it did not have was the brand credibility or the online presence to compete with established players for the contracts it was targeting.
The goal was not just to look credible. It was to build a complete commercial presence that could go toe to toe with companies that had been operating for years, and to generate real contracts quickly enough to give the business commercial momentum from the outset.
Kwayse worked with Klense London across every element of their commercial launch, from brand identity through to active lead generation, ensuring that every piece of the system was built to support the others.
We created the Klense London brand from the ground up. A professional visual identity designed to communicate credibility, reliability and commercial competence in a market where trust is the primary buying criterion. The brand needed to look established from day one, not like a startup finding its feet.
We designed and built klenselondon.co.uk around the decision-making process of commercial cleaning buyers including facilities managers, office managers and property managers evaluating contract cleaning options. The site was built to convert serious commercial enquiries, not just generate traffic, with clear service descriptions, trust signals and a direct path to getting in touch.
We built the SEO foundations that give Klense London the ability to rank for commercial cleaning searches across London. This included technical SEO setup, service page optimisation, local SEO signals and Google Business Profile optimisation. The work done here compounds over time, building organic visibility that will outlast any individual campaign.
Because SEO takes time to build and Klense London needed commercial momentum quickly, we ran a targeted outreach campaign alongside the organic work. The campaign was directed at London businesses in the sectors most likely to need commercial cleaning contracts, using the new brand and website as credibility anchors. This outbound activity generated the leads that produced the first contract within the first 30 days.
A brand new commercial cleaning company, in the most competitive market in the UK, with no track record and no existing client base, won a contract worth £110k+ per year within their first 30 days of working with Kwayse.
The result was the product of every element working together. A brand that looked credible from day one. A website built to convert commercial buyers. SEO foundations that will compound over time. And targeted outreach that put the new business in front of the right decision-makers before organic search had the chance to build.
annual contract value won within 30 days
Commercial cleaning buyers are evaluating trust before anything else. A professional brand and a well-built website do not just look good. They make the difference between being taken seriously and being dismissed before a conversation even starts.
SEO builds long-term, compounding visibility. Outreach generates immediate commercial momentum. Running both simultaneously means the business has a short-term pipeline and a long-term foundation from day one rather than waiting months for one or the other to deliver.
London is a high-competition market but it is also a high-value market. The contract sizes available to a well-positioned commercial cleaning company in London are significantly larger than in most other UK markets. Getting the brand and digital presence right from day one positions a business to compete for those contracts immediately.
Book a free strategy call and we will take an honest look at your business, your online presence and what is available to you, with no obligation.
