debt cleared
after relaunch
for a profit in 24 months
Snaxatac
Hospitality
Brand, Relaunch, Local Marketing
Snaxatac was a West London coffee shop that had been forced to close. It was carrying ££££’s in debt, had no clear path to reopening and was at serious risk of never trading again.
The business had real potential. A good location, a loyal local community and a product people genuinely valued. But the brand wasn’t communicating that value clearly enough, the marketing wasn’t working and there was no credible plan for relaunch.
This wasn’t a situation where a new logo or a social media campaign would fix things. It needed a proper relaunch strategy grounded in commercial reality.
Kwayse’s founder Chris worked directly with the Snaxatac team to build a relaunch and growth plan grounded in commercial reality, not wishful thinking.
We worked on how Snaxatac presented itself: its visual identity, messaging and overall impression. So that the coffee shop felt credible, welcoming and worth visiting from the moment it reopened.
We helped create a practical plan for the relaunch itself, covering the renovation approach, the opening strategy and how to generate immediate local awareness within the constraints of a tight budget.
We built stronger local marketing activity, improving online visibility for nearby searches and the coffee shop’s ability to attract new customers consistently rather than relying on passing trade alone.
We improved how the business was positioned overall, making it more credible to customers, more investable if the time came, and more capable of sustaining growth after reopening.
A business that was on the verge of permanent closure was turned around. Not through a large budget or a complex campaign, but through clearer thinking, stronger positioning and a practical approach to growth within real constraints.
starting point
trading again
debt cleared
for a gain
Snaxatac had a good product and a real community around it. Fixing the perception gave the relaunch a genuine chance.
The results came from clear thinking and focused execution, not from spending money the business didn’t have.
For a coffee shop, the most valuable customers are the ones walking past every day. Building stronger local visibility had a direct and immediate impact on footfall.
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No pressure. No obligation. Just an honest conversation.