Most Google Ads campaigns fail not because the channel doesn’t work, but because the campaign wasn’t built around conversion. We fix that.
Businesses helped
Revenue generated for clients
Average client rating
years in business
Google Ads is one of the most powerful sales channels available to an online store. It is also one of the easiest places to burn money quickly with very little to show for it. Most e-commerce campaigns fail for the same reasons.
Poor product feed structure.
Shopping campaigns with no clear segmentation.
Performance Max campaigns left to run without enough control.
Search campaigns attracting the wrong traffic.
Ads sending people to weak product or category pages.
Conversion tracking that does not clearly connect clicks to purchases.
Reports that celebrate impressions and clicks while revenue stays flat.
The problem isn’t Google Ads. It’s how the campaign was built and managed. That’s what we do differently.
Whether you are already running ads or starting fresh, every decision we make is oriented around one question: Is this helping the store generate more qualified traffic, more purchases and more useful data?
We write ads that match the customer’s intent at the moment they are searching.
That means clear messaging around the product, offer, category, trust signals, delivery, value and reason to buy.
We help ensure purchases, revenue and key conversion events are properly tracked.
Your reporting should show what your spend produced, not just how many clicks or impressions your campaigns received.
Google Ads can generate leads and sales quickly, often within days of a campaign launching. But it works best when the foundations are right.
If your website doesn’t convert, ad spend won’t fix it. If your landing & product pages are weak, even the best campaign will underperform. That’s why we always review your conversion setup before recommending ads, and why we’ll tell you honestly if something needs fixing first.
We work with businesses spending from £1k+ per month on ads. The right budget depends on your market, your competition and your goals. We’ll give you a clear picture of what’s realistic before any money is committed.
And if SEO makes more sense for your business right now, or alongside ads, we’ll tell you that too.
Businesses helped
Revenue generated for clients
Average client rating
years in business
“Guys just wanted to say seeing a big boost in sales this month. I have noticed a fundamental positive difference in that your campaign is bringing in much higher value orders.”
My JilbabiStore
“Amazing. I have really enjoyed working with KWAYSE over the last couple of months, and our sales have increased by 103%”
Modesque
Google Ads can generate traffic and sales within days of launching, but the first month is usually about gathering data, identifying what converts and improving the account.
Most e-commerce brands should expect an initial learning and optimisation period before judging performance properly.
Your ad budget is paid directly to Google.
Kwayse charges a separate management fee. This keeps your media spend transparent and ensures your ad budget goes directly into your campaigns.
We focus on conversion tracking and revenue visibility from the start.
Your reports should show what your spend produced, including purchases, revenue, conversion rate and cost per acquisition, not just clicks and impressions.
